Agile Management: How to “sprint” to a new company web page

April 1, 2020
- Carsten Ley

Working agile means adapting constantly to market needs and delivering final products quickly and regularly, while in close contact with the end customer using easy and solution-oriented tools.

In the modern fast-paced business environment, the traditional “waterfall” approach to project management—where tasks are completed linearly over many months—is increasingly being replaced by more agile management methods. At the heart of this evolution is the Project Sprint.

A sprint is a time-boxed period, typically lasting between one and four weeks, during which a specific set of tasks must be completed and made ready for review. It is the heartbeat of the Agile methodology, transforming large, daunting goals into manageable, high-velocity intervals.

The Lifecycle of a Sprint in Agile Management

A successful sprint is not just about working fast; it is about working with structure. The process generally follows four distinct phases:

1. Sprint Planning

Before the clock starts, the team meets to determine the objective. They pull tasks from the “Product Backlog”—a prioritized list of everything that needs to be done—and move them into the “Sprint Backlog.” The goal is to define exactly what can be realistically achieved within the timeframe.

2. The Execution & Daily Stand-up

Once the sprint begins, the team focuses exclusively on the agreed-upon tasks. To maintain alignment, a “Daily Stand-up” is held. This is a brief, 15-minute meeting where team members answer three questions:

  • What did I do yesterday?
  • What will I do today?
  • Are there any blockers in my way?

3. The Sprint Review

At the end of the interval, the team presents the completed work to stakeholders. This is a demonstration of progress in agile management, allowing for immediate feedback and ensuring the project remains aligned with the client’s or company’s needs.

4. The Sprint Retrospective

Before moving to the next sprint, the team reflects on their internal process. They discuss what went well, what didn’t, and how they can improve their efficiency in the next cycle. This stage ensures continuous growth and refinement in agile management.

Why Sprints Work

The primary advantage of a sprint is predictability. By breaking a project into small chunks, teams can accurately measure their “velocity” (how much work they can handle). Other benefits include:

  • Adaptability: If market conditions change or a stakeholder changes their mind, the team can pivot at the start of the next sprint rather than waiting months for a project to finish.
  • Reduced Risk: Issues are identified early in the review process, preventing small errors from snowballing into project-ending failures.
  • Enhanced Focus: Because the scope of a sprint is locked once it begins, team members are protected from “scope creep” and can focus entirely on the tasks at hand.

Conclusion

A project sprint is more than just a deadline; it is a framework for excellence. By prioritizing transparency, iterative progress, and constant feedback, organizations can deliver higher-quality results in less time. In an era where speed and quality are equally vital, mastering the sprint is no longer optional—it is a competitive necessity.

Our sprint example for agile management

At Asia PMO, we managed to create our new web page, okrasia.com, within a one week sprint.

Let us explain our steps:

1. Get a clear view of the problem

Identify main problems with the current website, in terms of both content and design. Interview between designer and the main stakeholders of OKR Asia to understand their requirements on the final web page design: Find an easier tool to update weekly content. Smooth layout & simple blue / white design Add Events & Blog function

2. Outline site

Map List current basic functions & add new ones that flow. List input needs to design the new web page (texts, pics, etc.) Benchmark with other consulting pages regarding structure 3. Target tool options: Compare functions and prices of different web-builder tools Align with stakeholder on web builder tool (wix)

4. Sketch & Improve:

Find templates & sketch landing page options After landing page is agreed, sketch further pages Show designs to stakeholders and align on basic template design

5. Build Prototype:

Build full web page prototype in WIX with all menus & functions Add current or place-holder texts and images Full day sprint session with customer, page by page, to add new text and images Consult with different members of staff and clients for feedback on live version before optimizing SEO.

6. Essential steps after Sprint:

Make site live by updating domains Optimize SEO, update corporate emails and fix “Google My Business” locations.

Asia PMO’s agile management services:

  • Are your projects stuck in testing phases?
  • Is your speed of “go-live” very slow?
  • Are you trying to finish 100% before uploading functions and contents?

Let us help you with our coaching and consulting services based on Agile Management to achieve faster roll-outs and be more adaptive to the market. Contact us here or on transform@asiapmo.com. Does your organization use SPRINT? Comment below and let us know!

Sprint example

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